Outsourcing and Call Center Blog

7 June, 2007

Will it Blend?

Filed under: BPO,Call Center,Marketing,Outsourcing — shamrin @ 23:03

I’ve been trying to build some enthusiasm in my organisation for a viral marketing campaign like the one for BlendTec. These guys had a product they thought was great but couldn’t break through in the market. They came out with a series of videos like the one here and it has been an amazing success story (at least for their name recognition). So far people are only agreeing with me to be polite, but if I ever get my idea sold, you’ll see it here first.

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